Today in Madonna History: December 7, 1990

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On December 7 1990, Madonna’s Justify My Love was released as the first-ever video single, priced at $9.98.

The music video was considered too sexually explicit for MTV and was banned from the network. Madonna responded to the banning: “Why is it that people are willing to go and watch a movie about someone getting blown to bits for no reason at all, and nobody wants to see two girls kissing and two men snuggling?”

On December 3, 1990, ABC’s Nightline played the video in its entirety, then interviewed Madonna live about the video’s sexual content and censorship. When asked whether she stood to make more money selling the video than airing it on MTV, she appeared impatient and answered, “Yeah, so? Lucky me.” She also expressed during the interview that she did not understand why the video was banned, while videos containing violence and degradation to women continued to receive regular airplay. The video was then released on VHS, and became a bestselling “video single” of all time.

Do you still have your VHS copy of Justify My Love?

3 responses

  1. In Justify My Love, Madonna took her bow and her stand for artistic expression, freedom and civil rights! Years before Erykah Badu and Beyonce, Madonna took her stand in the names of art, love and rock & roll! Justify My Love is a great song and a work of Ciccone art! I don’t find the song scandalous at all! In Fact, the song is rather artful! Madonna Forever in her Sexy Brilliance! Right On Ciccone!

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