On August 22 1992, Madonna filmed scenes for the Erotica music video at The Kitchen in New York City with fashion photographer/director/designer Fabien Baron. These scenes consisted of Madonna in the character of her Sex book alter-ego, Dita, miming the lyrics to the song, and would be intercut with a selection of 8mm footage previously shot by Baron during the making of the Sex book.

Baron also served as art director for the Sex book, the Erotica album and single, and later for the Bedtime Stories album and its singles Secret and Take A Bow. He also directed the commercial for her fragrance, Truth Or Dare by Madonna, in 2012.

“She put that book out at the best moment. She timed it very well. She knows what she’s doing. And such drive. Some people want to lift stones and see what’s under it. She’ll be on a beach with millions of stones and want to lift every one of them.”            – Fabien Baron