On October 4 1994, Madonna’s Secret music video premiered on MTV. The video was directed by Melodie McDaniel. An official remix video (the Dan-O-Rama Remix) was also released. The remix video was set to Junior’s Luscious Club Edit, and was the first remix video to hit #1 on MTV’s music video countdown.
On April 13 1995, Bedtime Story was released by Maverick/Sire as the third single from the album Bedtime Stories in North America. The song was written by Björk, Nellee Hooper & Marius DeVries and produced by Madonna & Nellee Hooper. In both the U.S. and Canada the single and CD maxi-single were backed by the album opener, Survival.
The commercial maxi-single featured remixes by Junior Vasquez and Orbital. Additional promo-only remixes by Mark Picchiotti & Teri Bristol were also later serviced promotionally to clubs.
Bedtime Story was released in the UK in February following a poor reception to the album’s second single, Take A Bow.
It was the opposite situation in North America, where the third single was delayed for several months due to the prolonged chart-topping reign of Bow. Bedtime Story‘s more experimental, minimalist sound failed to gain traction on U.S. radio but did earn Madonna another #1 hit on the Hot Dance/Club chart.
On February 25 1995, Madonna’s Take A Bow hit #1 in the USA on the Billboard Hot 100 chart. The hit single remained #1 for 7 weeks, and became Madonna’s 11th single to top the charts in the USA.
Billboard called the song a “plush pop ballad” that was “as close to perfect as top 40 fare gets.” Adding that the lead vocal was “both sweet and quietly soulful.”
On January 5 1995, Madonna’s fabulous Bedtime Stories album was certified platinum (for shipment of 1 million units).
Barbara O’Dair reviewed the album for Rolling Stone magazine:
After the drubbing she has taken in the last few years, Madonna deserves to be mighty mad. And wounded anger is shot through her new album, Bedtime Stories, as she works out survival strategies. While always a feminist more by example than by word or deed, Madonna seems genuinely shocked at the hypocritical prudishness of her former fans, leading one to expect a set of biting screeds. But instead of reveling in raised consciousness, Bedtime Stories demonstrates a desire to get unconscious. Madonna still wants to go to bed, but this time it’s to pull the covers over her head.
Still, in so doing, Madonna has come up with some awfully compelling sounds. In her retreat from sex to romance, she has enlisted four top R&B producers: Atlanta whiz kid Dallas Austin, Kenneth “Babyface” Edmonds, Dave “Jam” Hall and Britisher Nellee Hooper (Soul II Soul), who add lush soul and creamy balladry. With this awesome collection of talent, the record verily shimmers. Bass-heavy grooves push it along when more conventional sentiments threaten to bog it down. Both aspects put it on chart-smart terrain.
A number of songs — “Survival,” “Secret,” “I’d Rather Be Your Lover” (to which Me’Shell NdegéOcello brings a bumping bass line and a jazzy rap) — are infectiously funky. And Madonna does a drive-by on her critics, complete with a keening synth line straight outta Dre, on “Human Nature”: “Did I say something wrong?/Oops, I didn’t know I couldn’t talk about sex (I musta been crazy).”
But you don’t need her to tell you that she’s “drawn to sadness” or that “loneliness has never been a stranger,” as she sings on the sorrowful “Love Tried to Welcome Me.” The downbeat restraint in her vocals says it, from the tremulously tender “Inside of Me” to the sob in “Happiness lies in your own hand/It took me much too long to understand” from “Secret.”
The record ultimately moves from grief to oblivion with the seductive techno pull of “Sanctuary.” The pulsating drone of the title track (co-written by Björk and Hooper), with its murmured refrain of “Let’s get unconscious, honey,” renounces language for numbness.
Twirled in a gauze of (unrequited) love songs, Bedtime Stories says, “Fuck off, I’m not done yet.” You have to listen hard to hear that, though. Madonna’s message is still “Express yourself, don’t repress yourself.” This time, however, it comes not with a bang but a whisper.
On November 29 1994, the second single from Madonna’s Bedtime Stories album, Take A Bow, was released. The song was written and produced by Madonna and Babyface.
In Steve Sullivan’s Encyclopedia of Great Popular Song Recordings Volume 2, he reviews the hit single: