On May 7 1990, Madonna graced the cover of People magazine.

The headline: Madonna’s new tour: her most outrageous act yet

A sample of the article by Montgomery Brower and Todd Gold:

After routinely violating almost every taboo about sex, sacrilege and the public display of underwear, what’s a girl to do for new material? Madonna revealed her answer in Japan, where she kicked off a four-month tour that will no doubt delight fans, fetishists, cross-dressers and topic-starved conservative columnists the world over. Mimed masturbation? Madonna’s got it, during “Like a Virgin.” Topless guys in foot-long pointy brassieres? They pop up a third of the way through the show. A hint of discipline? “You may not know the song, but you all know the pleasures of a good spanking,” Madonna cooed after “Hanky Panky,” an ode to the joy of the slap. Granted, there are quieter moments—Madonna as housewife in curlers, Madonna with fish-tailed mermen—but before you know it, there she goes again, confessing in song to a guy dressed as a priest. The 105-minute hullabaloo is amazing for its breadth of controversy. Perhaps even more remarkable is the fact that, so far as can be determined, not one of the show’s seven dancers has been sidelined with a groin injury.

“She said, ‘Let’s break every rule we can,’ ” says choreographer Vince Paterson. “She wanted to make statements about sexuality, cross-sexuality, the church and the like. But the biggest thing we tried to do is change the shape of concerts. Instead of just presenting songs, we wanted to combine fashion, Broadway, rock and performance art.”