On January 25, 1989, following eight months of negotiations, Pepsi announced that they had signed Madonna to a year-long endorsement contract, for which they would pay her $5 million. In return, Madonna would appear in a series of television commercials and Pepsi would sponsor the Like A Prayer World Tour, tentatively slated for later that year.
Pepsi was undaunted by Madonna’s image in the tabloids. “Her appeal is in her music and her acting. That’s where people’s interests are,” announced Pepsi spokesman Tod MacKenzie.
If the Like A Prayer World Tour had gone ahead as planned, do you think it would have been drastically different from Blond Ambition? What would have changed? Vogue and all the songs from Dick Tracy (or I’m Breathless) would have been omitted. What else?
Interesting question. I’m glad it unfolded like it did. If she had gone on tour, she wouldn’t have filmed Dick Tracy, and the “Express Yourself” video would’ve been drastically different since she went blond bombshell for the Breathless Mahoney role right before it. The “Cherish” video hadn’t been filmed yet, so that would’ve probably been different in the concert. Truth or Dare would’ve been very different too, if filmed at all.
That requires some thought! But I guess we all that Madonna’s reinventions only amplified her aura and legend!
My guess is that a like a prayer tour would’ve been less racy than the blond ambition we got in the end… in less that 12 months she became much more provocative