Today in Madonna History: March 22, 2001

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On March 22 2001, Madonna’s What It Feels Like For A Girl music video premiered.

The video was directed by Madonna’s then-husband, Guy Ritchie, and was deemed to be “Too Hot for TV” by MTV and VH1 because the video depicted gunplay, assault and suicide.

MTV released this statement about the video and their decision to ban it:

It’s been some time since Madonna ruffled the feathers of MTV or VH1 execs with a controversial video — perhaps not since 1992’s Erotica clip — so just under a decade later, the first lady of shock pop is out to prove she can still make ’em sweat.

Unlike the steamy segments of Erotica, 1990’s Justify My Love, and the one that started it all, Like a Prayer, it’s not the sexual content of What It Feels Like for a Girl that raises the red flag, it’s the violence — a concerted no-no in the post-Columbine, and more recently post-Santana, decision-making process.

The music in the video, it should be noted, is a dance remix of the version found on Madonna’s latest album, Music. The album cut will serve as the LP’s third single.

 Directed by her husband, British filmmaker Guy Ritchie (Snatch, Lock, Stock and Two Smoking Barrels), the clip depicts gunplay, violent assault and suicide — elements MTV and VH1 prohibit in any videos they air. In it, the pop diva portrays a self-described “nihilistic pissed-off chick” who cruises around town inflicting damage on any man that crosses her path.
After picking up Grandma at the “Ol Kuntz Guest Home,” Madonna crashes into a car full of men who wink at her, threatens male police officers with a squirt gun before sideswiping their vehicle, and mugs a man at an ATM with a stun gun before wrapping her stolen car around a lamppost in what appears to be an intentional act.

The video “shows my character acting out a fantasy and doing things girls are not allowed to do,” Madonna said in a written statement distributed by her record label, Warner Bros. “This is an angry song and I wanted a matching visual with an edgy dance mix.”
Although What It Feels Like for a Girl won’t be added to the music channel’s regular rotation, MTV and VH1 will air the clip just once.

Today in Madonna History: March 2, 1989

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On March 2 1989, Madonna’s “Make A Wish” commercial for Pepsi premiered during an episode NBC-TV’s The Cosby Show.

A teaser ad had begun airing in the week leading up to the prime-time reveal of the full two-minute spot, which promised viewers the first opportunity to hear Madonna’s new single, Like A Prayer. Unbeknownst to fans at the time, the teaser featured a brief preview of the 12″ Club Version of the song (excluding any Madonna vocals).

An estimated 250 million viewers in over 40 countries tuned in to watch the only airing of “Make A Wish” – which marked the first time that a mainstream artist had launched a lead single in a promotional campaign before its official release to radio or MTV.

A brief but foretelling comment made by Madonna prior to the airing of the commercial was published in Rolling Stone magazine:

“I like the challenge of merging art and commerce. As far as I’m concerned, making a video is also a commercial. But the treatment for the video is a lot more controversial. It’s probably going to touch a lot of nerves in a lot of people. And the treatment for the commercial is…I mean, it’s a commercial. It’s very, very sweet. It’s very sentimental. The Pepsi spot is a great and different way to expose the record. Record companies just don’t have the money to finance that kind of publicity.”

The remark appeared to go conveniently unnoticed by the executives at Pepsi, who later claimed to have had no previous knowledge about the content of the Like A Prayer music video, despite the fact that it was already completed when the commercial was shot.

Banking on the buzz generated by the “Make A Wish” commercial, Sire Records issued the Like A Prayer single and its accompanying music video to radio and MTV the day after the commercial aired.

As for the ensuing controversy–that’s just another day in Madonna history.

Today in Madonna History: February 29, 2012

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On February 29 2012, Shirley Manson (Garbage) talked to Bullet Media and defended Madonna against ageist, misogynistic critics:

“The tabloids complain about Madonna looking old, and people laugh at her for that. Then Madonna goes and fixes her face, and they laugh at her for that. Even though they begrudgingly say she looks amazing, they’ll still laugh at her for trying to look young. Then she steps out, looking amazing, and the tabloids go and blow up a picture of her aging hand. Nobody’s doing that to George Clooney, blowing up pictures of his hands! I look at these magazines, and I want to say to them, ‘What’s your point? That she’s aged? Does that surprise you? Or is your ‘point’ an attempt to undercut what she’s achieved?’ I think it is, even if it’s on a subconscious level. … And you probably wouldn’t turn down those hands if they were grabbing you under the table, you fucking idiots!”

Today in Madonna History: November 27, 1990

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On November 27 1990, the MTV network announced it had banned Madonna’s Justify My Love video due to extremely strong displays of sexuality.

“We respect her work as an artist and think she makes great videos,” said MTV executives in a statement about the clip. “This one is not for us.”

“When I did my Vogue video…I’m wearing a see-through dress and you can clearly see my breasts,” Madonna told ABC’s Nightline in 1990. “MTV told me that they wanted me to take that out, but I said I wouldn’t and they played it anyways. So I thought that once again I was going to be able to bend the rules a little bit.”

Today in Madonna History: October 30, 1992

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On October 30 1992, the public libraries in Mesa, Arizona, cancelled their orders for Madonna’s Sex book after local residents protested its purchase.

Here’s a snippet from Vicki Goldberg’s New York Times article on the book:

Madonna’s new book, as even your butcher knows by now, is simply, classically titled Sex. It comes sealed in a Mylar bag (much as condoms do) with a label reading “Warning! Adults Only!” and a price tag of $49.95. Reportedly she does not want it open in bookstores, but HMV Records at Lexington and 86th Street will let anyone who gives a donation to Lifebeat AIDS see one page, for one minute, in a mock confession booth.

Warner Books, a Time Warner company, is the publisher (Ice-T must not have been enough trouble for one year). A million copies went on sale in five countries and five languages on Wednesday, attended by a good deal of deliberately decadent hoopla. The profit on the first printing could reach $26 million. Any questions?

Today in Madonna History: October 28, 2012

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On October 28, newswires reported that Madonna was boo’d  for praising President Barack Obama during her (October 27) MDNA Tour stop in New Orleans.

Madonna asked the crowd, “Who’s registered to vote?” and then followed with, “I don’t care who you vote for as long as you vote for Obama.”

After the boo’s, Madonna went on to say, “Seriously, I don’t care who you vote for. Do not take this privilege for granted. Go vote.”

Today in Madonna History: October 26, 1992

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On October 26 1992, Madonna’s SEX book was banned in Japan due to its controversial photos which violated the country’s censorship laws.

Here is Madonna’s perspective on pornography:

I don’t see how a guy looking at a naked girl in a magazine is degrading to women. Everyone has their sexuality. It’s how you treat people in everyday life that counts, not what turns you on in your fantasy. If all a person ever did was get off on porno movies I would say they are probably dysfunctional sexually, but I don’t think it’s unhealthy to be interested in that or get off on that. I’m not interested in porno movies because everybody is ugly and faking it and it’s just silly. They make me laugh, they don’t turn me on. A movie like In the Realm of the Senses turns me on because it’s real. I’ve been told there are some good Traci Lords movies but I’ve never seen them. I wouldn’t want to watch a snuff movie. I wouldn’t want to watch anyone get really hurt, male or female. But generally I don’t think pornography degrades women. The women who are doing it want to do it. No one is holding a gun to their head. I don’t get that whole thing. I love looking at Playboy magazine because women look great naked.