On February 8 2012, Madonna’s management issued a press release recapping her triumphant performance at the Super Bowl and looking ahead to the release of her new album, MDNA:
It’s been a record-breaking week for Madonna. Along with 117.8 million viewers – the largest viewership for a halftime show in Super Bowl history – and three million more viewers than the game itself, the pre-orders for the Material Girl’s upcoming MDNA album ascended to the top spot on iTunes stores in 50 countries and was the largest one day pre-order of any album in iTunes history, it was confirmed today by her record label Interscope. Commented Madonna, “Thanks for all the L-U-V!! from around the world.”
A key part of the album release included a first of its kind worldwide promotion by Clear Channel, a leading global media and entertainment company, which premiered Madonna’s highly anticipated new single and video, Give Me All Your Luvin’, across its full range of media platforms, including radio, outdoor, online and mobile on Friday, February 3. As part of the campaign, Clear Channel used extensive on-air and online promotions to drive listeners and Madonna fans to iTunes, where they could buy the new single and pre-order MDNA, scheduled to be released globally March 26.
Below are some of the astounding numbers that add up for Madonna this past week.
MADONNA BY THE NUMBERS:
- 50 Number 1’s – Pre-orders for Madonna’s MDNA album on iTunes (biggest one day pre-order in iTunes (biggest one-day pre-order in iTunes history) hit the top spot at iTunes store in 50 countries!
- 11,000,000 – YouTube downloads of new Madonna video… and counting. The most searched subject on YouTube and Google during the Super Bowl
- 13 – Madonna’s new single catapults to the #13 spot on Billboard’s Hot 100 Chart
- 56 – Give Me All Your Luvin’ marks Madonna’s 56th appearance on the Hot 100 according to Billboard’s Keith Caulfield
- 117.8 Million – Peak audience viewership during Madonna’s halftime performance – largest in Super Bowl history – up 4.7 million from last year – surpasses Michael Jackson’s 1993 halftime performance – and exceeds by 3 million the number of people viewing the 2012 Giants/Patriots game.
- 47.1 Million – Households saw Madonna’s Super Bowl Performance
- #6 – Trending at No. 6 on European Airplay Charts
- #2 – iTunes Single, jumped from previous spot 11 after the Super Bowl
- 2500 – Spins in less than 48 hours at Top 40 radio
- 25 – Give Me All Your Luvin’ single’s chart debut
- 51 – Global Tour Dates Announced by Live Nation
- 1600 – Clear Channel Digital Billboards Around the Globe aired Madonna’s Give Me All Your Luvin’
On November 24 1992, the music video for Deeper And Deeper premiered on MTV.
The clip was directed by Bobby Woods, who was an Executive Producer at Madonna’s companies Boy Toy Inc. and the film division of Maverick. The Warhol-inspired trip down memory lane featured many familiar faces from Madonna’s life, including Seymour Stein, Debi Mazar & Guy Oseary.
Woods recalled the video and shared Madonna’s handwritten concept notes for the shoot in an interview with fansite Madonna New Era:
Madonna wanted to do an Andy Warhol/Edie Sedgwick styled video. She believed, and I think this is accurate, that there was a similar feel to the times of America in the Roaring ’20’s and the Disco ’70’s. A wildness. The video was made very quickly. Deeper and Deeper is a great song, one of her best dance records for sure, thanks to Shep Pettibone. The dance sequences in the video are 100% spontaneous. We loaded a dance floor with people, put her record on, and the dancing began. I have danced with Madonna many times. So I can understand why those people wanted to dance with her as well. It’s a thrill. She also brought along Udo Kier and Holly Woodlawn who were part of the original Warhol crowd. Her pal Sofia Coppola (who I adore) came along, too, as well as Debi Mazar and Ingrid Casares… For me, working with her was a lot of fun. First off, she’s extremely smart. Secondly, it’s all her doing. Thirdly, nobody is more professional. And most importantly, she has the great ability to bring together very talented people, and make them want to do their very best for her. This is true of all the stylists, musicians, dancers, filmmakers, photographers, everybody. Many of them do the best work of their careers during their time with her. It’s a great and rare talent. It is my belief that this spirit carries over to the fans, who are also lifted up by this talent.”
On November 14 2004, Michael Colombier – the composer/arranger who produced the beautiful string arrangements for Madonna’s songs Die Another Day, Don’t Tell Me & Easy Ride, and composed the soundtrack for Swept Away (perhaps the film’s most memorable attribute) – passed away at age 65.
Colombier was one of the most prolific and versatile French musicians of his generation. Besides his career as a film composer scoring over 100 feature, cable and television films since the early 1960’s – Colombier was a prolific songwriter and arranger who worked with artists such as Joni Mitchell, Prince, Serge Gainsbourg, The Beach Boys, Herbie Hancock, Air, Barbra Streisand & Earth Wind And Fire.
As a film composer, Michel Colombier scored many French and American films, including The Golden Child, Ruthless People, New Jack City, How Stella Got Her Groove Back and The Money Pit. His background in jazz was evident in the majority of his film scores, and his ability to compose original score music that merged seamlessly with pop songs made him the perfect composer for 1980’s films with song-heavy soundtracks, including White Nights, Against All Odds and Purple Rain (which won a Grammy Award as well as an Academy Award for Best Original Score).
On September 10 1986, True Blue was released as a single in Canada. Written & produced by Madonna & Stephen Bray, the title-track of her third album was a 1960’s Motown-inspired love letter to her husband, Sean Penn.
After including True Blue on 1987’s Who’s That Girl World Tour set list, the song appeared to have been written out of Madonna’s repertoire following her split from Sean. By 2015’s Rebel Heart Tour, Madonna had made amens with both Sean and True Blue, performing the track as a stripped-down, crowd-pleasing acoustic number.
Shep Pettibone’s remixes of the single marked his first of many collaborations with Madonna.
On August 12 2000, Madonna’s Music single arrived on the Billboard Hot 100 Airplay chart, spending its first week at #34.
On August 5 2008, Madonna’s Give It 2 Me was released as a 8-track CD maxi-single by Warner Bros. Records in the U.S. It included amazing club remixes by Eddie Amador, Paul Oakenfold, Fedde Le Grand, Tong & Spoon, Jody den Broeder, as well as a ragga version of the song by Sly & Robbie.
The single was also issued in the U.S. as a double-vinyl 12-inch set, a 12-inch vinyl picture disc and as a double-vinyl 7-inch set coupled with her previous single, 4 Minutes. Though no Canadian pressings of the single were issued, the U.S. CD maxi-single was distributed to Canadian retailers with a Warner Music Canada special import sticker.
Give It 2 Me was the second single from Hard Candy. It was written by Madonna & Pharrell Williams with production by Madonna & The Neptunes.
On July 25 1998, the music video for Drowned World/Substitute For Love premiered in Europe. The video was directed by Walter Stern and was filmed on June 26 & 27 1998 at London’s famous Claridge’s Hotel and Piccadilly Circus.
The video caused some controversy when the British press reported that it would feature scenes of Madonna’s car being chased by paparazzi on mopeds, concluding that it was a reference to the death of Diana, Princess of Wales, the previous year. Liz Rosenberg responded by denying that the scenes were intended to draw comparison to Diana’s death and insisting that the video was about Madonna’s own relationship with fame.
Sadly the video was not serviced to video channels in North America, and with online steaming and downloadable videos not yet prevalent at the time, most fans outside of Europe were only able to enjoy the video for the first time when it appeared on the 93:99 video collection over a year later.