Today in Madonna History: April 20, 1992

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On April 20 1992, Madonna signed a deal with Time Warner to set up her own multimedia entertainment company called Maverick.

The 7-year arrangement (with an option to extend to 11 years) allowed Madonna to run Maverick with her then long-time manager, Freddy DeMann, and have its headquarters based in Los Angeles.

Madonna was advanced as much as $60 million for the deal that included music publishing, television, film, merchandising and book-publishing.

David Geffen said this of the deal:

“Madonna’s deal is certainly extraordinary, but I think she’s a great talent with a great will, and if she wants to do something she’ll do it. She works very hard, takes big risks and stays at the cutting edge of what’s happening.”

Charles Koppelman, the chief operating officer of EMI Records North America, had this to day:

“If anyone is going to get a deal of this magnitude, she is the kind of artist to give it to, she’s the exception: someone who taps into artists and musical genres before the rest of the world does. In other deals where artists get their own labels, such perks are usually window dressing to satisfy their egos. Madonna’s different. I would bet on her to make something more of it.”

The first two projects released under Maverick included Madonna’s own Erotica album and her coffee table SEX book, in October of 1992.

Today in Madonna History: October 20, 1992

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On October 20 1992, Madonna’s fifth studio album, Erotica was released by Maverick Records.

Music critic Sal Cinquemani commented on the album’s impact:

By 1992, Madonna was an icon—untouchable, literally and figuratively—and Erotica was the first time the artist’s music took on a decidedly combative, even threatening tone, and most people didn’t want to hear it. Erotica’s irrefutable un-sexiness probably says more about the sex=death mentality of the early ’90s than any other musical document of its time. This is not Madonna at her creative zenith. This is Madonna at her most important, at her most relevant. No one else in the mainstream at that time dared to talk about sex, love, and death with such frankness and fearlessness.

Today In Madonna History: March 22, 1993

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On March 22 1993, Madonna’s version of Fever (a remake of 1958 Peggy Lee song) was released as a UK single.

The UK single included the following remixes:

  1. Album Edit (4.27)
  2. Hot Sweat 12″ (7.57)
  3. Extended 12″ (6.05)
  4. Shep’s Remedy Dub (4.29)
  5. Murk Boys Miami Mix (7.07)
  6. Murk Boys Deep South Mix (6.28)

Sun lights up the daytime
Moon lights up the night
My eyes light up when you call my name
‘Cause I know you’re gonna treat me right
Bless my soul I love you, take this heart away
Take these arms I’ll never use
And just believe in what my lips have to say