On July 26 1986, Papa Don’t Preach spent its third and final week at number-one on the UK singles chart. It was certified Gold by BPI on August 1st, 1986 for shipment of over 500,000 copies, based on certification thresholds at that time. With a chart run extending for 15 weeks, the single ranked #8 overall in the UK’s year-end charts tally.
The song was a massive hit across Europe, topping the Eurochart for an incredible eleven week stretch from August 2nd through October 11th, 1986 when it was finally overtaken by none other than Madonna herself with the follow-up single, True Blue.
Although Justify My Love is often cited as being the first-ever video single, it is interesting to note that it was actually not the first Madonna music video to be marketed commercially as a single. Possibly an attempt to cash-in on the success and controversy surrounding Papa Don’t Preach or more likely as a means of testing out new marketing possibilities for a hybrid laserdisc/cd format, Warner issued limited quantities of Papa Don’t Preach as a CD Video in the US, UK and Japan containing three audio tracks along with the music video. Perhaps anticipating the limited appeal of the format, Warner did not bother modifying the track-listing to include the appropriate b-sides in either the UK (Ain’t No Big Deal) or Japan (Think Of Me), instead opting to issue the US b-side (Pretender) on all three pressings. Stranger still was the release date – 1988 – two years after the standard single hit stores. Needless to say, this early attempt to market a music video single did not stir public interest the way it would in 1990, and the concept went into hibernation mode until Madonna gave audiences a video single they were willing to pay for.