On June 12 2015, Madonna’s Bitch I’m Madonna music video teaser premiered.

The video was shot in New York City at the Standard Hotel and was directed by long-time fan-favourite director, Jonas Åkerlund.

Jonas explained how the video evolved:

Madonna called me about Ghosttown. We hadn’t worked for a while because of different circumstances so when I heard all the songs Rebel Heart, I was very excited about Ghosttown. I connected to it creatively. And, yeah, we enjoyed working together. I was supposed to start something else right after and that got pushed and she asked me to do Bitch I’m Madonna. I saw it being so completely different from Ghosttown, something a little bit less serious, just fun and crazy.