On July 24 1987, Madonna performed her Who’s That Girl World Tour at the Astrodome in Houston, in front of 40,000 fans.
The title Who’s That Girl Tour came to Madonna during rehearsals one-day when she looked at a gigantic image of herself projected on a screen on the stage. She commented,
“Oh god, what have I done? What have I created? Is that me, or is this me, this small person standing down here on the stage? That’s why I call the tour ‘Who’s That Girl?'; because I play a lot of characters, and every time I do a video or a song, people go, ‘Oh, that’s what she’s like.’ And I’m not like any of them. I’m all of them. I’m none of them. You know what I mean.?”
On July 13 1987, Madonna performed an AIDS benefit concert in memory of her friend Martin Burgoyne at Madison Square Garden in New York.
The concert raised $400,00 for the American Foundation for AIDS Research (AMFAR).
The show was part of Madonna’s Who’s That Girl World Tour and she performed in front 14,000 fans.
On September 4 1987, Madonna performed “Causing A Commotion” live via satellite from the Stadio Communale in Turin, Italy, during the “Who’s That Girl World Tour” and won Best Female Video for “Papa Don’t Preach” at the 4th annual MTV Video Music Awards at the Universal Amphitheatre in Los Angeles, California.
On July 9 1987, Madonna performed her Who’s That Girl World Tour to a sold out crowd of approximately 60,000 fans at the Sullivan Stadium in Foxborough, Massachusetts.
On June 27 1987, Madonna opened her 19-city North American leg of the Who’s That Girl World Tour 1987 at the Orange Bowl in Miami Florida.
On May 24 1988, Madonna – Ciao Italia: Live From Italy was released on home video and laserdisc.
The release featured a combination of footage from her Who’s That Girl World Tour shows in Turin, Italy (September 4 1987), the tour’s final date in Florence, Italy (September 6 1987), along with additional clips from an earlier show in Tokyo (June 22 1987). The full Turin concert had been previously broadcast in Europe, while the complete Tokyo performance was issued exclusively in Japan on VHS and laserdisc six months prior to the release of Madonna – Ciao Italia: Live From Italy.