Today in Madonna History: April 5, 2003

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On April 5 2003, an Australian interview aired that demonstrated Madonna’s quick change of heart regarding the American Life music video.

During the interview with Richard Wilkins, the following dialog takes place:

Wilkins: “You’re going to get all sorts of criticism I think.”

Madonna: “Why. Tell me why!”

W: “People are going to say it’s inappropriate to show bombs going off and planes bombing people.”

M: “Why? That’s on the news every five minutes! I’m just using news footage that’s already been seen by everyone.”

W: “I’m suggesting that some people are going to think maybe it’s ill-timed.”

M: “But in a way it’s perfect timing, because it’s what we are experiencing right now – so, it’s American life. It’s very current and appropriate I think.”

Wilkins may have convinced Madonna to go cold on the idea.

“Maybe I did, perhaps I caused her to think again,” he said. “She is very proud of the video, as she should be because it’s incredible.”

By the time the interview aired (a week later), Madonna had already pulled the American Life video and made a statement regarding her choice.

You can read the statement and watch the full music video here.

Today in Madonna History: April 1, 2003


On April 1, 2003, Madonna pulled the American Life video and released a statement explaining why:

“I have decided not to release my new video. It was filmed before the war started and I do not believe it is appropriate to air it at this time. Due to the volatile state of the world and out of sensitivity and respect to the armed forces, who I support and pray for, I do not want to risk offending anyone who might misinterpret the meaning of this video.”

The video was directed by Jonas Åkerlund.