Today in Madonna History: January 25, 1989

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On January 25, 1989, following eight months of negotiations, Pepsi announced that they had signed Madonna to a year-long endorsement contract, for which they would pay her $5 million. In return, Madonna would appear in a series of television commercials and Pepsi would sponsor the Like A Prayer World Tour, tentatively slated for later that year.

Pepsi was undaunted by Madonna’s image in the tabloids. “Her appeal is in her music and her acting. That’s where people’s interests are,” announced Pepsi spokesman Tod MacKenzie.

If the Like A Prayer World Tour had gone ahead as planned, do you think it would have been drastically different from Blond Ambition? What would have changed? Vogue and all the songs from Dick Tracy (or I’m Breathless) would have been omitted. What else?