Today in Madonna History: June 21, 1993

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On June 21, 1993, Madonna’s “Rain” video premiered on MTV.  The video was directed by Mark Romanek, and filmed from May 16 – 19 at a Santa Monica Airport hanger in California.  Romanek and Madonna set the video to look like Ryuichi Sakamoto was directing it, giving it a backstage feel. It was entirely shot in black and white and then hand-painted with blue tones.

It’s strange
I feel like I’ve known you before
I want to understand you
More and more
And more
When I’m with you
I feel like a magical child
Everything is strange
Everything is wild

Waiting is the hardest thing
I tell myself that if I believe in you
In the dream of you
With all my heart and all my soul
That by sheer force of will
I will raise you from the ground
And without a sound you’ll appear
And surrender to me
To love

Today in Madonna History: May 12, 1998

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On May 12, 1998, Madonna’s “Ray of Light” video premiered on MTV.

The video was directed by Jonas Åkerlund, with Madonna’s scenes being shot on March 25–26, 1998 at Raleigh Studios and Florentine Gardens nightclub in downtown Los Angeles. The images of various cities include Los Angeles, New York, London, Las Vegas and Stockholm.

The video was ranked No. 40 on VH1’s 100 Greatest Videos, listed No. 1 on Back In… 98’s Top 5 Best Videos, ranked No. 7 on Listed’s Top 40 Memorable Videos Pt. 1 & 2, on MuchMoreMusic, and ranked No. 26 on MuchMusic’s 100 Best Videos. It was ranked at number four on “The Top 100 Videos That Broke The Rules”, issued by MTV on the channel’s 25th anniversary in August 2006.

The video received a total of eight MTV Video Music Awards nominations, becoming Madonna’s second most-nominated video at the award show, after “Vogue” in 1990. It won five awards for Video of the Year, Best Female Video, Best Direction, Best Editing and Best Choreography, becoming her most-winning song at the show.

Today in Madonna History: April 1, 2003

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On April 1, 2003, Madonna pulled the American Life video and released a statement explaining why:

“I have decided not to release my new video. It was filmed before the war started and I do not believe it is appropriate to air it at this time. Due to the volatile state of the world and out of sensitivity and respect to the armed forces, who I support and pray for, I do not want to risk offending anyone who might misinterpret the meaning of this video.”

The video was directed by Jonas Åkerlund.