Today in Madonna History: October 22, 1990

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On October 22 1990, Madonna was featured in a public service announcement on MTV’s “Rock The Vote” in which she was wrapped in the US flag and urged young people to register and vote; the ad caused a controversy with US Veterans of Foreign Wars who were enraged by Madonna’s provocative use of the American flag and said that it bordered on desecration.

Today in Madonna History: October 2, 1992

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On October 2 1992, Madonna’s “Erotica” video premiered on MTV.

The “Erotica” video was directed by fashion photographer Fabien Baron, and featured a masked Madonna in a dominatrix costume. It also featured celebrities such as Naomi Campbell, Isabella Rossellini and Big Daddy Kane. The video was highly controversial, being aired by MTV a total of three times, before becoming Madonna’s second video to be banned, after “Justify My Love” in 1990.  

MTV spokeswoman Linda Alexander said, “The themes of the video are clearly aimed at a more adult audience. It is not appropriate for a general viewing audience”.

The footage of Madonna lip-synching the song in her S&M dominatrix costume was filmed on August 22, 1992 at The Kitchen in New York City, while the rest of the footage for the video was shot during the photo sessions for Madonna’s “Sex” book.  

In order to imitate the look of old home-made movies, the entire video was shot with Super 8 film.