On January 25, 1989, following eight months of negotiations, Pepsi announced that they had signed Madonna to a year-long endorsement contract, for which they would pay her $5 million. In return, Madonna would appear in a series of television commercials and Pepsi would sponsor the Like A Prayer World Tour, tentatively slated for later that year.
Pepsi was undaunted by Madonna’s image in the tabloids. “Her appeal is in her music and her acting. That’s where people’s interests are,” announced Pepsi spokesman Tod MacKenzie.
If the Like A Prayer World Tour had gone ahead as planned, do you think it would have been drastically different from Blond Ambition? What would have changed? Vogue and all the songs from Dick Tracy (or I’m Breathless) would have been omitted. What else?
On January 22 2010, Madonna participated in the Hope for Haiti Now: A Global Benefit for Earthquake Relief charity telethon. The telethon was the most widely distributed telethon in history. The event was broadcast from Los Angeles, New York and London. There were also live reports from Haiti.
Madonna endorsed the relief efforts of the charity organization Partners in Health, donating $250,000 toward their work with victims of the Haitian earthquake. Partners in Health works to bring modern medical care to the world’s poorest communities and it has had a presence in Haiti for 20 years.
“My prayers are with the people of Haiti,” she said in a statement on her web site. “I can’t imagine the terrible pain and suffering they are experiencing. Sadly the depths of the tragedy are just becoming known and the need for our support grows more urgent with every passing moment.
“I urge all of my friends and fans around the world to join me collectively to match my contribution or give in any way you can,” she continued. “We must act now.”
On January 6 1990, Madonna’s Oh Father single peaked at #20 on the Billboard Hot 100 and completed her run of 16 consecutive Top 5 singles in USA.
Two years after her mother’s death, her father married the family’s housekeeper, Joan Gustafson. At this point, Madonna began to express unresolved feelings of anger towards her father that lasted for decades, and developed a rebellious attitude. She explained in the May 1989 issue of Interview magazine:
That rebellious attitude really came, I think, when my father remarried. Because for the three years before he married, I clung to him. It was like, OK, now you’re mine, and you’re not going anywhere. Like all young girls, I was in love with my father and I didn’t want to lose him. I lost my mother, but then I was the mother, my father was mine. Then he got taken away from me when he married my stepmother. It was then that I said, OK I don’t need anybody. No one’s going to break my heart again. I’m not going to need anybody. I can stand on my own and be my own person and not belong to anyone.
On December 31 1999, the following Madonna videos were included in the Much Music: Top 100 Videos Of The Century includes Express Yourself #3, Ray Of Light #8 and Like A Prayer #47.
Do you think more of Madonna’s videos should have been included in the tally? Which videos?
On October 7 1990, Madonna’s “Cherish” single hit #2 on the USA Billboard Hot 100 chart.
With the success of “Cherish” Madonna overtook The Beatles on the list of all-time consecutive top 5 singles in US (16 singles) and also tied with Michael Jackson for the artist with the most consecutive top 10 singles in the 1980s (17 singles).
On May 23, 1989, Madonna’s “Like A Prayer” album was certified double platinum (2 million copies).