Today in Madonna History: December 17, 1990

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On December 17 1990, Madonna’s Justify My Love video was the subject of a feature by Steve Dougherty, in People magazine: Madonna Exposes, MTV Opposes: Is her new, naughty video art or just a Boy Toy marketing ploy? 

How does Justify My Love differ from other skin-with-a-beat videos? Let us count the ways. Here’s Madonna, in black bra, stockings and stiletto heels, putting the moves on her real-life boyfriend, model Tony Ward. Moments later she’s lip-synching with Parisian model Amanda Cazalet, 25, who is dressed like a Nazi hooker with suspenders that barely cover her nipples. Now Madonna, Cazalet and Ward are offering free instruction in a certain Kama Sutra technique while two very androgynous gents pat each other more affectionately than football players after a big play. All of which has left fans hot, censors bothered and fearless news programmers lined up to air the forbidden footage. The video single will be on sale before holiday shopping malls close; could it have been teed up better?

Today in Madonna History: November 27, 1990

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On November 27 1990, the MTV network announced it had banned Madonna’s Justify My Love video due to extremely strong displays of sexuality.

“We respect her work as an artist and think she makes great videos,” said MTV executives in a statement about the clip. “This one is not for us.”

“When I did my Vogue video…I’m wearing a see-through dress and you can clearly see my breasts,” Madonna told ABC’s Nightline in 1990. “MTV told me that they wanted me to take that out, but I said I wouldn’t and they played it anyways. So I thought that once again I was going to be able to bend the rules a little bit.”

Today in Madonna History: March 20, 2012

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On March 20 2012, Madonna’s Girl Gone Wild video was released.

The black-and-white music video was directed by Mert Alan and Marcus Piggott. The video featured Madonna and a number of male models in different looks, dancing with the Ukrainian group Kazaky. It received critical acclaim for the editing and the visuals, while reviewers noted that it took inspiration from several past videos released by Madonna, such as Erotica, Justify My Love, Human Nature and Vogue.

Artur Gaspar from Kazaky recalled:

“By the end of the day on set, our feet were bleeding and we had blisters… But if Madonna can repeat the dancing for the 50th time, why can’t we?”

Today in Madonna History: March 4, 1996

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On March 4 1996, Madonna’s Love Don’t Live Here Anymore music video was shot at the Confitería El Molino in Buenos Aires, Argentina, during her day off from filming Evita.

The music video was directed by Jean-Baptiste Mondino, who worked with Madonna on her videos for Open Your Heart, Justify My Love and Human Nature.

Love Don’t Live Here Anymore was released as the fourth single from the Something to Remember ballads collection.

In her Evita diaries, published by Vanity Fair magazine in 1996, Madonna made reference to the video shoot:

“There are no words to describe the weariness I feel today. I have not slept well in days, and when I do, there is no comfort. My dreams are violent and full of betrayal. Like my life, there’s no escape. I feel the responsibility of this film. I cannot talk about Evita and her life without defending myself … Dear God, what have I gotten myself into? What is happening to me? Today we went to shoot a music video for my next song. But I kept forgetting the lyrics, and felt like crying each and every time I did it. It was so frustrating. It’s my own song!”