On December 7 1990, Madonna’s Justify My Love was released as the first-ever video single, priced at $9.98.
The music video was considered too sexually explicit for MTV and was banned from the network. Madonna responded to the banning: “Why is it that people are willing to go and watch a movie about someone getting blown to bits for no reason at all, and nobody wants to see two girls kissing and two men snuggling?”
On December 3, 1990, ABC’s Nightline played the video in its entirety, then interviewed Madonna live about the video’s sexual content and censorship. When asked whether she stood to make more money selling the video than airing it on MTV, she appeared impatient and answered, “Yeah, so? Lucky me.” She also expressed during the interview that she did not understand why the video was banned, while videos containing violence and degradation to women continued to receive regular airplay. The video was then released on VHS, and became a bestselling “video single” of all time.
Do you still have your VHS copy of Justify My Love?
On June 2, 2003, Madonna began filming the “Hollywood” music video in Los Angeles, California. The music video was directed by Jean-Baptiste Mondino, and portrays Madonna highlighting the highs and lows of Hollywood.
Mondino comments on the concept of the video:
“Some kind of artifice that Hollywood can provide, that is so wide and has a graphic story-line about it as well as some humour about it, and to show the beauty, the scariness, the sexiness and the loneliness that one’s success can be, ’cause everybody’s dreaming about Hollywood, no matter what. The expectation can be very dangerous, and maybe for somebody like Madonna, who might be at a point, to realize that to be on the top is maybe not that important. That’s what I feel about the video.”
On February 22 1991, Madonna’s Justify My Love VHS single was certified 4x platinum (400,000 units) in the USA.
On March 4 1996, Madonna’s Love Don’t Live Here Anymore music video was shot at the Confitería El Molino in Buenos Aires, Argentina, during her day off from filming Evita.
The music video was directed by Jean-Baptiste Mondino, who worked with Madonna on her videos for Open Your Heart, Justify My Love and Human Nature.
Love Don’t Live Here Anymore was released as the fourth single from the Something to Remember ballads collection.
In her Evita diaries, published by Vanity Fair magazine in 1996, Madonna made reference to the video shoot:
“There are no words to describe the weariness I feel today. I have not slept well in days, and when I do, there is no comfort. My dreams are violent and full of betrayal. Like my life, there’s no escape. I feel the responsibility of this film. I cannot talk about Evita and her life without defending myself … Dear God, what have I gotten myself into? What is happening to me? Today we went to shoot a music video for my next song. But I kept forgetting the lyrics, and felt like crying each and every time I did it. It was so frustrating. It’s my own song!”