Today in Madonna History: December 7, 1990

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On December 7 1990, Madonna’s Justify My Love was released as the first-ever video single, priced at $9.98.

The music video was considered too sexually explicit for MTV and was banned from the network. Madonna responded to the banning: “Why is it that people are willing to go and watch a movie about someone getting blown to bits for no reason at all, and nobody wants to see two girls kissing and two men snuggling?”

On December 3, 1990, ABC’s Nightline played the video in its entirety, then interviewed Madonna live about the video’s sexual content and censorship. When asked whether she stood to make more money selling the video than airing it on MTV, she appeared impatient and answered, “Yeah, so? Lucky me.” She also expressed during the interview that she did not understand why the video was banned, while videos containing violence and degradation to women continued to receive regular airplay. The video was then released on VHS, and became a bestselling “video single” of all time.

Do you still have your VHS copy of Justify My Love?

Today in Madonna History: November 9, 1990

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On November 9 1990, Madonna began filming the “Justify My Love” video at the Royal Monceau Hotel in Paris, France, directed by Jean-Baptiste Mondino.

During a Reddit AMA (Ask Me Anything) segment in September 2013, Madonna told her fans that she considers “Justify My Love” to be her favourite Madonna music video.

Is “Justify My Love” the steamiest music video that you’ve ever seen?

Today in Madonna History: June 2, 2003

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On June 2, 2003, Madonna began filming the “Hollywood” music video in Los Angeles, California.  The music video was directed by Jean-Baptiste Mondino, and portrays Madonna highlighting the highs and lows of Hollywood.

Mondino comments on the concept of the video:

“Some kind of artifice that Hollywood can provide, that is so wide and has a graphic story-line about it as well as some humour about it, and to show the beauty, the scariness, the sexiness and the loneliness that one’s success can be, ’cause everybody’s dreaming about Hollywood, no matter what. The expectation can be very dangerous, and maybe for somebody like Madonna, who might be at a point, to realize that to be on the top is maybe not that important. That’s what I feel about the video.”