On September 19 1990, Madonna’s Hanky Panky was certified gold (for shipment of 500,000 units) in the USA.
During an interview with Rolling Stone, Madonna talked about getting a good “spanky”:
The spanking thing started because I believed that my character in Dick Tracy liked to get smacked around and that’s why she hung around with people like Al Pacino’s character. Warren Beatty asked me to write some songs, one of them, the Hanky Panky song, was about that. I say in the song ‘Nothing like a good spanky’, and in the middle I say, ‘Ooh, my bottom hurts just thinking about it’. When it came out everybody started asking, ‘Do you like to get spanked?’ and I said: ‘Yeah. Yeah, I do’.
On July 30 1990, Madonna’s I’m Breathless album was certified double platinum (for shipment of two million units) in the USA.
“I want people to think of me as a musical comedy actress. That’s what this album is about for me. It’s a stretch. Not just pop music, but songs that have a different feel to them, a theatrical feel.” – Madonna talking about I’m Breathless
On July 28 1990, Hanky Panky hit its peak position of number-ten on the Billboard Hot 100 in the U.S.
The rarely seen official video for Hanky Panky was recorded at the May 27th 1990 concert in Toronto, Canada. Rather than use live audio from the tour, Warner opted to overdub the live performance with the album version. The video was broadcast for a few weeks and then withdrawn from rotation in most countries. Although no official reason was given, it is assumed that due to the low-budget nature of the video, it was only ever intended to serve as an initial promotional push for the song, with its subsequent withdrawal from rotation being part of the plan.
On July 2 1990, Madonna was featured on the cover of People Magazine with Warren Beatty to promote Dick Tracy.
“Tell me you want me,” Breathless Mahoney implores to Dick Tracy in the wide-screen moonlight. “Tell me you want it all.”
On June 22 1990, the second and final single from Madonna’s I’m Breathless album, Hanky Panky, was released in North America.
Greg Sandow, from Entertainment Weekly, called the song a “delightful challenge to censorship”.
On April 6 1990, Madonna’s Vogue maxi single was released.
Here is the allmusic.com review of the maxi single:
Vogue, the first single from Madonna’s Dick Tracy-inspired 1990 album I’m Breathless, was arguably one of her crowning artistic achievements (both song-wise and video-wise), one of the biggest all-time house music hits (spending three weeks atop the U.S. pop charts), and her second proper U.S. maxi-single release. The single includes four versions: the single version, the 12″ version, the Bette Davis Dub, and the Strike-A-Pose Dub. The song’s most definitive version, that being the album/video version, is not on the single. The single version, where she asks “what are you looking at,” begins with drumbeats and goes straight into the song, as opposed to the album version’s minute-long introduction. Besides the different intros, however, the rest is the same. The 12″ version is, naturally, quite longer, and just as good. The “Bette Davis Dub” begins with the extended album intro, but, save for the chorus and the “rap,” is virtually instrumental, as is the last mix, which cleverly uses samples from Like a Virgin. This disc’s main selling point is the fact that it’s a collection piece, and for collectors and diehards, it’s nice to have the single edit and 12″ mix. But if one is a casual fan, go with the album version.