On August 21 1989, the music video for Cherish premiered on MTV in the U.S. The video was the directed by Madonna’s frequent collaborator and friend, photographer Herb Ritts.
While the single from the Like A Prayer album went on to become another hit single, it’s interesting to note that Madonna had previously written an entirely different song using the title Cherish. Her handwritten lyrics for the unreleased track – along with several others that have yet to surface in musical form – turned up at an auction in 2011.
On June 1 1990, Madonna was controversially featured grabbing her crotch and breast on the cover of Interview magazine.
Madonna was interviewed by Glenn O’Brien at the Disney Studios, where she was rehearsing the Blond Ambition Tour. Here’s a snippet from the interview:
Glenn: Let’s talk about your show.
Madonna: Let’s not. Today was a horrible day. That was the worst rehearsal.
Glenn: Well, I liked it, but I haven’t seen it when you thought it was good. I loved the number where you’re lying on the piano singing a torch song.
Madonna: You saw only one segment of the show. I’ve created five different worlds, and the set is all based on hydraulics. One is going down and another is coming up. The world changes completely. I think of it more as a musical than as a rock concert. There is a straightforward Metropolis section, like my Express Yourself video – that set with all the gears and machinery; it’s very hard and metallic. That’s the heavy-duty dance music. Then the set changes and it’s like a church. We call it the temple ruins. It’s all these columns, trays of votive candles, a cross. I do Like a Virgin on a bed, but we changed the arrangement, so it sounds Indian. Then I’m being punished for masturbation on this bed, which is, as you know, what happens. Then we do the more serious, religious-type material – Like a Prayer, Papa Don’t Preach… Then it changes to what you saw, this Art Deco ’50s-musical set. That’s when we do three songs from Dick Tracy, and then after that we do what I call the camp section. Then it gets really serious again and we go into our Clockwork Orange cabaret set.
On August 29 1989, the music video for Cherish – the third single from the album Like A Prayer – premiered in Canada.
The song was written by Madonna & Patrick Leonard and was one of the first tracks completed for the album. Madonna had been reading Shakespeare’s Romeo & Juliet during breaks from rehearsals for the play Speed The Plow, which inspired the lyrics for the song.
The video was filmed on July 22, 1989 at Paradise Cove Beach in Malibu, California. It marked the first time that late photographer Herb Ritts had crossed over to shooting and directing a music video, which he agreed to do reluctantly at Madonna’s insistence. He quickly became a highly sought-after music video director, winning numerous awards for his work within the medium.
“Cherish” hit the top of the charts in Canada on October 9th, spending two weeks at number-one. It went on to become the ninth best-selling single of the year with a total of seventeen weeks on the RPM Singles chart.
While no maxi-single was issued for Cherish in North America, the single included the previously unreleased Like A Prayer outtake Supernatural – another collaboration with Patrick Leonard.