On October 10 2002, the music video for “Die Another Day” premiered on MTV. Helmed by Swedish directing team Traktor, the action-packed short for Madonna’s James Bond theme remains the second most expensive music video of all-time, with production costs surpassing the six-million dollar mark. The clip made its debut as part of an episode of MTV’s Making The Video – Madonna’s first appearance on the series.
Traktor’s Ole Sanders spoke to Norwegian newspaper Dagbladet about Madonna’s involvement in the clip’s development:
“We received daily e-mails with feedback that was concise, unambiguous and occasionally entertaining. She works extremely hard with gumption and detail, and it was clear to us how she has remained on top for twenty years. It was no use being unprepared with vague ideas disguised as creativity, as there was no place to hide.”
The video was filmed at Hollywood Center Studios in Hollywood, California between August 22 and August 27, 2002 – an atypically lengthy shoot by Madonna’s standards, likely due to the complexities of capturing the special effects and stunts featured throughout the Bond-influenced clip.
On June 3, 2003, “Die Another Day” was released on home video and DVD. The releases included Madonna’s “Die Another Day” music video and making-of documentary.
On April 28, 2013, Sir Elton John told Extra that his decade-long feud with Madonna had ended.
“We were in a restaurant in France in the summertime,” he explained. “She came in, and I sent over a note. She was very gracious. I apologized profusely because what I said should never have appeared in public.”
Their altercation began in 2002 when John had choice words over Madonna’s song for the James Bond “Die Another Day” film. He remarked that it was “the worst Bond tune ever.”
If that weren’t enough, the “Candle in the Wind” singer accused Madonna of lip syncing during her Re-Invention Tour in 2004 and deepened that speculation when he said, “Make sure you lip-sync good” before her Super Bowl performance.
Even John’s husband David Furnish insulted the Queen of Pop when he said “I like Madonna’s music, but not her movies,” while attending the 2012 Golden Globe Awards. Even more, Furnish said “she should stick to what she is good at,” when Madonna beat John for the Best Original Song (“Masterpiece“).
Now the couple’s attempt to extinguish the drama seems to have been well received by M.
“She accepted our apology, and then we bought her dinner,” John said. “That’s over and done with. She was fantastic. She was just like, ‘Okay, let’s get a move on.’”
Furnish added, “We don’t believe in putting negativity out in the world, both of us were embarrassed when all that stuff came out. But you’ve got to put all that behind you and just go forward with the positivity.”