On October 7 1990, Madonna’s “Cherish” single hit #2 on the USA Billboard Hot 100 chart.
With the success of “Cherish” Madonna overtook The Beatles on the list of all-time consecutive top 5 singles in US (16 singles) and also tied with Michael Jackson for the artist with the most consecutive top 10 singles in the 1980s (17 singles).
On August 29 1989, the music video for “Cherish” – the third single from the album Like A Prayer – premiered in Canada.
The song was written by Madonna & Patrick Leonard and was one of the first tracks completed for the album. Madonna had been reading Shakespeare’s Romeo & Juliet during breaks from rehearsals for the play Speed The Plow, which inspired the lyrics for the song.
The video was filmed on July 22, 1989 at Paradise Cove Beach in Malibu, California. It marked the first time that late photographer Herb Ritts had crossed over to shooting and directing a music video, which he agreed to do reluctantly at Madonna’s insistence. He quickly became a highly sought-after music video director, winning numerous awards for his work within the medium.
“Cherish” hit the top of the charts in Canada on October 9th, spending two weeks at number-one. It went on to become the ninth best-selling single of the year with a total of seventeen weeks on the RPM Singles chart.
While no maxi-single was issued for “Cherish” in North America, the single included the previously unreleased Like A Prayer outtake “Supernatural” – another collaboration with Patrick Leonard.