Today in Madonna History: December 15, 1990

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On December 15 1990, the LA Times printed a feature article by Robert Hilburn, about Madonna’s forth-coming laser-disc release of the Blond Ambition tour.

Can Madonna sell laser-disc players as well as she sells herself? Pioneer Artists, the nation’s leading distributor of music-related laser discs, hopes so. In a move virtually unprecedented in the video industry, Pioneer has just released Madonna’s Blond Ambition World Tour Live exclusively on laser disc. Normally, video packages of this nature are released on videocassette two to six weeks before they are released on laser-disc. In this case, however, Blond Ambition won’t be released on videocassette for at least a year.  Steven Galloway, president of Pioneer Artists, said he hopes the fact that an artist of Madonna’s stature would release a video only on laser disc will send a signal to millions of potential laser customers that the new format has finally come of age.

Galloway said that the laser exclusive with Madonna grew out of an agreement last spring for Pioneer, the electronics hardware and software giant, to sponsor her tour.

“I contacted her manager, Freddy DeMann, long before the tour started in hopes of getting the laser-disc rights to any video that was going to be shot in association with the tour,” Galloway said. DeMann was meeting with potential corporate sponsors at the time, Galloway said, and he asked if Pioneer would be interested in sponsoring the tour. The company apparently jumped at the opportunity.

“Madonna is the ideal artist to reach the new demographics that we are hoping to attract with the new, low-priced combination CD and laser players . . . the young, hip 18-35 audience,” Galloway said.

“Until these low-priced players arrived, laser discs were considered something just for the high-end market . . . a rich man’s toy. But that has changed and Madonna seemed the ideal artist to drive that point home.”

And what about the Blond Ambition package itself?

The video is based on the same concert in Nice that HBO broadcast live last summer, but the new, edited laser version offers much more of the vitality and charm of the show itself than the HBO special.