On August 24 2014, Madonna was featured in a Forbes Magazine piece written by Hugh McIntyre examining the Most Expensive Music Videos Of All Time.
Of all the expensive music videos made over time (and there are quite a few), the top five are created by only two artists: Michael Jackson and Madonna. This shouldn’t come as much of a surprise, as those two legends are some of the only ones who would have enough clout to rustle up millions for a four-minute movie. While other artists typically use music videos as a way of selling more copies of a certain song or album, these two turned the music video into an art form, attempting to top themselves with each new project. (*Adjusted for inflation to 2013 dollars.)
5. Michael Jackson — “Black or White,” $6.9 million* (originally $4 million)
The lead single from Jackson’s Dangerous needed a video that would be many things all at once—fun, meaningful, and above all else, memorable.
4. Madonna — “Bedtime Story,” $7.7 million* (originally $5 million)
“Bedtime Story” is the first of three Madonna music videos on this list, though the single it was made to promote is not one of the singer’s greatest successes. Directed by Mark Romanek, who would also direct the music video that ends up surpassing “Bedtime” as the single most expensive of all time. Not one to miss a publicity opportunity, Madonna premiered the video at movie theatres in New York City, Chicago, and Santa Monica. These days, it is housed permanently in a collection at the Museum of Modern Art in New York.
3. Madonna — “Die Another Day,” $7.9 million* (originally $6.1 million)
While the song received mixed reviews from critics, Madonna’s Bond song went on to be the best-selling dance song of 2002 and 2003, and its video was nominated for a Grammy. The James Bond-inspired video has the legendary pop star fighting herself, which was a mixture of green screens and intricate and expensive special effects. A few years ago, Billboard ranked the song the #6 song from the Bond franchise.
2. Madonna — “Express Yourself,” $9.4 million* (originally $5 million)
Madonna’s “Express Yourself” video cost $5 million to make back in 1989, making it the most expensive video ever made at the time. The clip, which was inspired by 1927 German science fiction film Metropolis was directed by David Fincher, who would go on to be nominated for Academy Awards for also directing both The Curious Case of Benjamin Button and The Social Network. The video sees the singer dressing in a masculine fashion, yet being as sexual as ever.
1. Michael Jackson and Janet Jackson — “Scream,” $10.7 million* (originally $7 million)
The video for “Scream,” the first single off Michael’s HIStory: Past, Present and Future, Book I album is really one for the books, and one of the few videos that everybody remembers seeing for the first time.
(Source: Forbes Magazine – The Most Expensive Music Videos of All Time)
On April 13 1995, Bedtime Story was released as a single in North America by Maverick/Sire as the third single from the album Bedtime Stories. The song was written by Björk, Nellee Hooper & Marius DeVries and was produced by Madonna & Nellee Hooper.
The commercial maxi-single featured remixes by Junior Vasquez and Orbital. Additional promo-only remixes by
Bedtime Story was released in Europe in February but the release was delayed for several months in North America due to the prolonged chart reign of her previous single, Take A Bow.
On April 9 1995, Madonna’s Bedtime Story single peaked at number five in Australia, where it stayed in that position for three weeks. It fell out of the top ten in the fifth week, and eventually exited the charts after a total run of nine weeks, falling to 44 on its last week in the charts.
Sal Cinquemani of Slant Magazine praised the song, claiming that the song had unfulfilled potential and that it “could have been the next Vogue“.
On December 23 1995, Madonna won two Billboard Music Awards: Top Hot 100 Singles Artist – Female and Top Hot Dance Club Play Artist.
Madonna had the following singles chart during 1995: Secret, Take A Bow, Bedtime Story, Human Nature and You’ll See.
On December 5 1994, Madonna began filming the music video for Bedtime Story at Universal Studios in Los Angeles, CA.
The video marked her second collaboration with director Mark Romanek and featured cinematography by Harris Savides. To assist in the process of developing her ideas for the video into something more tangible, Madonna again turned to storyboard artist Grant Shaffer, who had previously collaborated on her videos for Deeper And Deeper and Rain.
Madonna recalled the inspiration for the video in an interview with Aperture magazine:
“My Bedtime Story video was completely inspired by all the female surrealist painters like Leonora Carrington and Remedios Varo. There’s that one shot where my hands are up in the air and stars are spinning around me. And me flying through the hallway with my hair trailing behind me, the birds flying out of my open robe – all of those images were an homage to female surrealist painters; there’s a little bit of Frida Kahlo in there, too.”
The effects-laden video was shot over six days and has been noted by Madonna as being one of the more grueling video shoots of her career. Filming of a scene that featured Madonna bathing in blue-coloured water yielded unexpectedly colourful results; when Madonna emerged from the water, she later recounted, it quickly became apparent that her skin had been temporarily stained blue.
Fortunately any on-set difficulties were not evident in the final product. Following several months of post-production work, the video’s stunning surrealist imagery was enthusiastically received by viewers upon its release in March, 1995.
A very special thank you to artist Grant Shaffer for generously sharing a selection of his original storyboards used in the development of the Bedtime Story video! We’d like to invite readers to check out more of Grant’s art on his official website – including his sketches for Deeper And Deeper, Rain and Madonna’s Japanese Takara commercial.
On November 27 1999, Madonna: The Video Collection 1993-99 hit #3 on the Billboard Top Music Videos chart.
Heather Phares from Allmusic gave the release five out of five stars and said:
“Madonna’s Video Collection: 1993-1999 adds to her status as one of the best represented artists on DVD. Though it doesn’t offer much in the way of DVD-specific features, the artistry of directors like Mark Romanek, Stephane Sedaoui, David Fincher, Jean-Baptiste Mondino, as well as Madonna herself, is on full display with videos like ‘Take a Bow’, ‘Bedtime Story’, ‘Human Nature’, ‘Frozen’, and ‘Ray of Light’. All in all, it’s a worthwhile collection of memorable videos from one of pop’s trendsetters.”