Today in Madonna History: March 8, 2007

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On March 8 2007, fashion store H&M started the online promotion for the M by Madonna clothing line.

The campaign was photographed by Steven Klein.

The H&M commercial that promoted the M by Madonna line featured Madonna, and was directed by Madonna.

M by Madonna became available in H&M stores in Hong Kong on March 10, and around the world on March 22, 2007.

Watch the commercial: