On February 16 1998, the music video for Frozen premiered on MTV at 4 p.m. Directed by Chris Cunningham, the video was filmed in the Mojave Desert in California from January 7th to 10th.
Initially Madonna had considered filming the video in Iceland but decided that a barren desert would create a similarly desolate backdrop, without the added difficulty of filming in extreme cold temperatures. As it turned out, filming in the desert at dusk in January was far from the warm location she had envisioned; low temperatures and an accompanying rainstorm left much of the crew under the weather.
In an interview with MTV News, Cunningham stated that Madonna became interested to work with him after seeing his Aphex Twin-directed music video, “Come to Daddy” (1997). The black goth gown outfit Madonna wears in the video was designed by Olivier Theyskens, and provided by then-new collaborator, designer Arianne Phillips.
On January 24 1998, Madonna performed Frozen for the very first time. It was at the Sanremo Music Festival, in Sanremo, Italy, that she first promoted the song, and the forthcoming album, Ray of Light.
The following month, on February 21, she performed the song on the BBC 1’s The National Lottery Show. Additionally, that same month, she appeared and performed the song on the German TV show Wetten dass..?
You only see what your eyes want to see
How can life be what you want it to be
When your heart’s not open
On January 7 1998, Madonna traveled to the Indian Wells Valley of the Mojave Desert in California to film the Frozen music video. Shooting lasted from January 7 to January 10, directed by Chris Cunningham.
Madonna thought of filming the video in Iceland (or somewhere with snow), but decided against the idea. She thought:
‘You know what, I’m going to be freezing. I’m going to be miserable, I’ll be complaining all day, I’ll be sorry that I ever chose a cold place. So I said, ‘Let’s do it in the desert, it’ll be warm,’ and it would be sort of the opposite, because even though you think of deserts as being hot, they’re still sort of frozen in terms of there’s no vegetation and they’re very desolate. I thought that that would still work as a visual, but then we got there and it was like 20 degrees below zero, it was bitterly cold, and I was barefoot. I was barefoot for the entire video, and then it started pouring rain and everyone got really sick, and it just actually turned out to be a really miserable experience.
On November 15 1998, Madonna performed The Power Of Good-Bye and was interviewed by Luuk TV in Stockholm, Sweden.
Though the song was mimed, Madonna still had plenty to showcase in a performance that was both distinctly European – and distinctly Madonna!
On November 14 1998, Madonna was the subject of a press conference at the Grand Hotel in Stockholm, Sweden – her first visit to Sweden in 8 years.
On October 23 1998, Madonna performed “The Power Of Good-Bye” at the 4th annual VH1 Fashion Awards at the Theatre in Madison Square Garden, New York, NY. She was honored with the Gianni Versace Tribute Award and also took home the trophy for Most Fashionable Artist.
On September 28 1998, Hans Christian Anderson’s “The Emperor’s New Clothes” was released as a book with audio CD by the Starbright Foundation, to benefit seriously ill children.
Each snippet of the story is performed on an audio CD by one of 23 celebrities, including: Jay Leno, Liam Neeson, Angela Lansbury, Madonna, Carrie Fisher, Jeff Goldblum, Dan Ackroyd, Robin Williams, Joan Rivers, Steven Spielberg, General Norman Schwarzkopf, John Lithgow, and others. Contributing illustrators include Maurice Sendak, Mark Teague, Chris Van Allsburg, Berkeley Breathed, Steven Kellogg, Tomie de Paola, Graeme Base and others.
On the CD Madonna tells the story from the perspective of the Emperor’s Wife (illustrated as Marie Antoinette by Daniel Adel).