Today in Madonna History: October 22, 1990

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On October 22 1990, Madonna was featured in a public service announcement on MTV’s “Rock The Vote” in which she was wrapped in the US flag and urged young people to register and vote; the ad caused a controversy with US Veterans of Foreign Wars who were enraged by Madonna’s provocative use of the American flag and said that it bordered on desecration.

Today in Madonna History: October 1, 1990

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On October 1 1990, Madonna was named the top-earning female entertainer of 1990 by Forbes magazine with an annual income of $39 million.

Here’s an excerpt from this issue:

By Matthew Schifrin with Peter Newcomb

October 1, 1990

SHE HAS JUST FINISHED a rigorous song and dance routine in Nice, France.  Madonna Ciccone, the 32-year-old bleached-blonde pop star, walks across the stage and pretends to rough up her background vocalists.  Clad in an ivory-colored bustier and trousers from a business suit, Madonna then looks out at the crowd of 35,000 fans, grabs her crotch, raises her fist and yells, “I’m the boss around here.” The crowd roars.

This routine was repeated at almost every Madonna performance this summer, but it’s more than play-acting.  She is the boss.  She is the president and sole owner of a multi-million-dollar corporate organization that in peak season has hundreds of employees and operates through nearly half a dozen entities, including Boy Toy Inc., Siren Films and Slutco.

Congratulations, Madonna.  The critics may attack you, but you are one heck of a moneymaker. The nation’s top-earning female entertainer for 1990, Madonna brought in an estimated $39 million in pretax earnings.  She has staying power, too.  While performers like Whitney Houston and Cyndi Lauper rise fast and fade fast, Madonna has stayed near the top for all five years FORBES has compiled its list of America’s highest-earning entertainers.  Since 1986 Madonna has earned at least $125 million.

 

Today in Madonna History: September 6, 1990

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On September 6 1990, Madonna performed “Vogue” at the 7th annual MTV Video Music Awards at the Universal Amphitheatre in Los Angeles, California.  “Vogue” won Best Direction, Best Editing and Best Cinematography.

Greta Garbo, and Monroe
Deitrich and DiMaggio
Marlon Brando, Jimmy Dean
On the cover of a magazine

Grace Kelly; Harlow, Jean
Picture of a beauty queen
Gene Kelly, Fred Astaire
Ginger Rodgers, dance on air

They had style, they had grace
Rita Hayworth gave good face
Lauren, Katherine, Lana too
Bette Davis, we love you

Ladies with an attitude
Fellows that were in the mood
Don’t just stand there, let’s get to it
Strike a pose, there’s nothing to it

Vogue

Today in Madonna History: August 1, 1990

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On August 1 1990, “Madonna In Concert” was taped by SACIS-RAI at Olympic Stadium in Barcelona, Spain on the second to last date of Madonna’s Blond Ambition Tour.

The special was broadcast in Spain, Italy, the UK and Australia. It also aired on Canada’s MuchMusic on September 10, 1990. After being heavily promoted by the channel in the weeks leading up to the broadcast, the special aired in an edited version during its prime time slot, followed by an uncensored airing at midnight.

In addition to its intended use for broadcast, the recording also served as an unused safety net for her HBO special from the final date in Nice, France a few days later.