On July 30 1990, Madonna’s I’m Breathless album was certified double platinum (for shipment of two million units) in the USA.
“I want people to think of me as a musical comedy actress. That’s what this album is about for me. It’s a stretch. Not just pop music, but songs that have a different feel to them, a theatrical feel.” – Madonna talking about I’m Breathless
On July 28 1990, Hanky Panky hit its peak position of number-ten on the Billboard Hot 100 in the U.S.
The rarely seen official video for Hanky Panky was recorded at the May 27th 1990 concert in Toronto, Canada. Rather than use live audio from the tour, Warner opted to overdub the live performance with the album version. The video was broadcast for a few weeks and then withdrawn from rotation in most countries. Although no official reason was given, it is assumed that due to the low-budget nature of the video, it was only ever intended to serve as an initial promotional push for the song, with its subsequent withdrawal from rotation being part of the plan.
On July 25 1990, Blond Ambition Japan Tour 90 was released on VHS and LaserDisc by Warner-Pioneer, exclusively to the Japanese market.
Recorded in Yokohama, Japan on April 26 1990, the show had originally aired as a live television special in Japan. Due to high winds impacting the outdoor stadium during the concert, no stage curtains were used in the performance, allowing viewers the ability to see some of the normally hidden set changes in the darkened background.
It was the only official VHS release of the tour worldwide due to a sponsorship contract which granted Pioneer rights to issue the tour exclusively on LaserDisc in other regions. For this reason, copies of the Japanese VHS were in high demand from fans in other countries that shared the Japanese NTSC video format, with imported copies selling for approximately $100 USD.
On July 2 1990, Madonna was featured on the cover of People Magazine with Warren Beatty to promote Dick Tracy.
“Tell me you want me,” Breathless Mahoney implores to Dick Tracy in the wide-screen moonlight. “Tell me you want it all.”
On June 22 1990, the second and final single from Madonna’s I’m Breathless album, Hanky Panky, was released in North America.
Greg Sandow, from Entertainment Weekly, called the song a “delightful challenge to censorship”.