On September 25 1990, the photo shoot for the cover of the Justify My Love single was photographed by Patrick Demarchelier.
On September 19 1990, Madonna’s Hanky Panky was certified gold (for shipment of 500,000 units) in the USA.
During an interview with Rolling Stone, Madonna talked about getting a good “spanky”:
The spanking thing started because I believed that my character in Dick Tracy liked to get smacked around and that’s why she hung around with people like Al Pacino’s character. Warren Beatty asked me to write some songs, one of them, the Hanky Panky song, was about that. I say in the song ‘Nothing like a good spanky’, and in the middle I say, ‘Ooh, my bottom hurts just thinking about it’. When it came out everybody started asking, ‘Do you like to get spanked?’ and I said: ‘Yeah. Yeah, I do’.
On July 30 1990, Madonna’s I’m Breathless album was certified double platinum (for shipment of two million units) in the USA.
“I want people to think of me as a musical comedy actress. That’s what this album is about for me. It’s a stretch. Not just pop music, but songs that have a different feel to them, a theatrical feel.” – Madonna talking about I’m Breathless
On July 28 1990, Hanky Panky hit its peak position of number-ten on the Billboard Hot 100 in the U.S.
The rarely seen official video for Hanky Panky was recorded at the May 27th 1990 concert in Toronto, Canada. Rather than use live audio from the tour, Warner opted to overdub the live performance with the album version. The video was broadcast for a few weeks and then withdrawn from rotation in most countries. Although no official reason was given, it is assumed that due to the low-budget nature of the video, it was only ever intended to serve as an initial promotional push for the song, with its subsequent withdrawal from rotation being part of the plan.
On July 25 1990, Blond Ambition Japan Tour 90 was released on VHS and LaserDisc by Warner-Pioneer, exclusively to the Japanese market.
Recorded in Yokohama, Japan on April 26 1990, the show had originally aired as a live television special in Japan. Due to high winds impacting the outdoor stadium during the concert, no stage curtains were used in the performance, allowing viewers the ability to see some of the normally hidden set changes in the darkened background.
It was the only official VHS release of the tour worldwide due to a sponsorship contract which granted Pioneer rights to issue the tour exclusively on LaserDisc in other regions. For this reason, copies of the Japanese VHS were in high demand from fans in other countries that shared the Japanese NTSC video format, with imported copies selling for approximately $100 USD.
On July 20 1990, Madonna performed the first of three Blond Ambition Tour concerts at Wembley Stadium in London. She also performed on July 21 and 22.
BBC Radio 1 broadcast the full July 21 show, live from Wembley Stadium with no time delay, which led to controversy over the amount of swear words Madonna uttered live on air and the BBC had to issue an apology. Madonna said the F-word 24 times.
Highlights of the show were later aired after the 1992 interview with Madonna and Simon Bates.