On October 1 1990, Madonna was named the top-earning female entertainer of 1990 by Forbes magazine with an annual income of $39 million.
Here’s an excerpt from this issue:
By Matthew Schifrin with Peter Newcomb
October 1, 1990
SHE HAS JUST FINISHED a rigorous song and dance routine in Nice, France. Madonna Ciccone, the 32-year-old bleached-blonde pop star, walks across the stage and pretends to rough up her background vocalists. Clad in an ivory-colored bustier and trousers from a business suit, Madonna then looks out at the crowd of 35,000 fans, grabs her crotch, raises her fist and yells, “I’m the boss around here.” The crowd roars.
This routine was repeated at almost every Madonna performance this summer, but it’s more than play-acting. She is the boss. She is the president and sole owner of a multi-million-dollar corporate organization that in peak season has hundreds of employees and operates through nearly half a dozen entities, including Boy Toy Inc., Siren Films and Slutco.
Congratulations, Madonna. The critics may attack you, but you are one heck of a moneymaker. The nation’s top-earning female entertainer for 1990, Madonna brought in an estimated $39 million in pretax earnings. She has staying power, too. While performers like Whitney Houston and Cyndi Lauper rise fast and fade fast, Madonna has stayed near the top for all five years FORBES has compiled its list of America’s highest-earning entertainers. Since 1986 Madonna has earned at least $125 million.
On September 6 1990, Madonna performed “Vogue” at the 7th annual MTV Video Music Awards at the Universal Amphitheatre in Los Angeles, California. “Vogue” won Best Direction, Best Editing and Best Cinematography.
Greta Garbo, and Monroe
Deitrich and DiMaggio
Marlon Brando, Jimmy Dean
On the cover of a magazine
Grace Kelly; Harlow, Jean
Picture of a beauty queen
Gene Kelly, Fred Astaire
Ginger Rodgers, dance on air
They had style, they had grace
Rita Hayworth gave good face
Lauren, Katherine, Lana too
Bette Davis, we love you
Ladies with an attitude
Fellows that were in the mood
Don’t just stand there, let’s get to it
Strike a pose, there’s nothing to it