Today in Madonna History: January 25, 1989

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On January 25, 1989, following eight months of negotiations, Pepsi announced that they had signed Madonna to a year-long endorsement contract, for which they would pay her $5 million. In return, Madonna would appear in a series of television commercials and Pepsi would sponsor the Like A Prayer World Tour, tentatively slated for later that year.

Pepsi was undaunted by Madonna’s image in the tabloids. “Her appeal is in her music and her acting. That’s where people’s interests are,” announced Pepsi spokesman Tod MacKenzie.

If the Like A Prayer World Tour had gone ahead as planned, do you think it would have been drastically different from Blond Ambition? What would have changed? Vogue and all the songs from Dick Tracy (or I’m Breathless) would have been omitted. What else? 

Today in Madonna History: January 18, 1989

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On January 18 1989, Madonna purchased a $3 million estate in the Hollywood Hills, Hollywood, California.

Madonna bought the gated three-bedroom house from Allen Questrom, the former president and CEO of Neiman Marcus, and sold it for $2 million during California’s 1994 real estate slump.

In the music video for Bad Girl Madonna played the character “Louise Oriole” (Madonna’s middle name is Louise and Oriole is a street she once lived on).  The house she purchased in 1989 is located at 9045 Oriole Way, Hollywood, California.  

Do you know who currently resides at this address? Tip: he might think that he’s the “King of the World” in a popular boat sinking movie.

Today in Madonna History: December 30, 1989

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On December 30 1989, Dear Jessie peaked at number-five on the UK singles chart. The track was released as the fourth single from Like A Prayer in Europe (with the exception of France which instead opted to service the North American/Japanese fourth single, Oh Father) and as the fifth single in Australia.

Dear Jessie was written and produced by Madonna and Patrick Leonard and was inspired by Leonard’s young daughter, Jessie, with whom Madonna had developed a special connection.

The psychedelia-infused reflection on childhood fantasy and innocence was particularly poignant within the context of the Like A Prayer album’s sequencing, with its segue into Oh Father offering a stark musical and emotional contrast that is perhaps one of the most effective in Madonna’s body of work.

Today in Madonna History: November 11, 1989

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On November 11 1989, the music video for “Oh Father” premiered on MTV in the US. Filmed at Culver Studios, California in late October, 1989 by director David Fincher, the black & white clip drew cinematic influence from the 1941 Orson Welles film, Citizen Kane. Its narrative expanded on darker elements from Madonna’s life – focusing on the death of her mother, her relationship with her father and the recurring effects of childhood trauma in her adult life. The clip’s icily detached symbolism and heavy subject matter are counter-balanced by overarching themes of forgiveness and inner-strength.

In a 2009 interview with The Guardian, Fincher recalled:

“I had kinda talked Madonna into releasing “Oh Father” as a single and we did this video and were very happy with the video – but nobody ever saw it because the song wasn’t a hit.”

Although the video was put into rotation on MTV, the channel had requested that Madonna remove a scene that displayed a close-up of the deceased mother’s lips sewn shut – a request that she refused to consider. Compounded by a tepid response to the song from radio, where its bleak overtones clashed with playlists of the day, the single stalled at number twenty in the US – her lowest peak on the Hot 100 at the time (excluding her first two singles, neither of which broke into the Hot 100). In Canada the video was put into heavy rotation and the release fared slightly better on the charts, peaking at number fourteen.

Despite its relative lack of commercial appeal, the song and video are frequently cited as a creative triumph for Madonna by fans and critics alike.