Today in Madonna History: October 22, 1990

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On October 22 1990, Madonna was featured in a public service announcement on MTV’s “Rock The Vote” in which she was wrapped in the US flag and urged young people to register and vote; the ad caused a controversy with US Veterans of Foreign Wars who were enraged by Madonna’s provocative use of the American flag and said that it bordered on desecration.

Today in Madonna History: October 21, 1992

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On October 21 1992, Madonna’s “Sex” book was released by Warner Books, Maverick and Callaway Books.

The 128-page coffee table book of erotica and sexual fantasies was written by Madonna, with photographs taken by Steven Meisel and film frames shot by Fabien Baron.  The book was edited by Glenn O’Brien.

The spiral-bound, metal-covered book was wrapped in a silver mylar bag and included a copy of the “Erotic” CD single (an exclusive version of the “Erotica” song).  The package also included an 8-page comic book and it was priced at $49.95 US.

How old were you when you first bought or read through Madonna’s “Sex” book?

Today in Madonna History: October 20, 1992

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On October 20 1992, Madonna’s fifth studio album, “Erotica” was released by Maverick Records.

Music critic Sal Cinquemani commented on the album’s impact:

By 1992, Madonna was an icon—untouchable, literally and figuratively—and Erotica was the first time the artist’s music took on a decidedly combative, even threatening tone, and most people didn’t want to hear it. Erotica’s irrefutable unsexiness probably says more about the sex=death mentality of the early ’90s than any other musical document of its time. This is not Madonna at her creative zenith. This is Madonna at her most important, at her most relevant. No one else in the mainstream at that time dared to talk about sex, love, and death with such frankness and fearlessness.

Today in Madonna History: October 15, 1992

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On October 15 1992, Madonna threw a “Sex” book pre-release party at New York City’s Industria Superstudio, and signed all the invitations under her alter ego”Dita”.

During the party, Madonna showed up dressed as Little Bo Peep and carried with her a stuffed toy lamb. 

Madonna’s publicist Liz Rosenberg showed concern at first worrying “what the parents of America’s impressionable teens will soon be thinking” but later said that it “all depends on your idea of lovemaking, which in Madonna’s case, should give new meaning to the word erotic.”

Both Waldenbooks and Barnes & Noble prepared corporate statements that their store managers could share with customers who were offended by “Sex. Both statements defended the right of bookstores to provide “diversity and choice” to customers and say censorship is not the role of bookstores.

Bookstore owner David Epstein stated that “The feeling of most people who have ordered the book is that Madonna is something special, that this is cutting-edge art, they’re not the kind of people who are buying it because it’s smut and dirty pictures. People are interested in it as art.”

Today in Madonna History: October 14, 1993

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On October 14 1993, Rolling Stone magazine featured Madonna (several times) in an article featuring The 100 Top Music Videos.  Rolling Stone included the following Madonna music videos “Express Yourself” at #10, “Like A Prayer” at #20, “Borderline” at #24, “Vogue” at #28, “Justify My Love” at #43 and “Oh Father” at #66 – Madonna had more videos on the list than any other artist or group.